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About Us


There is no better ambassador than the CEO of the company. This is his story:

Our founder and CEO, Bruce Steyn suffered from anxiety, sleeplessness, stress and borderline depression to a point where he would have to exit meetings to take CBD oil that he imported (which cost an arm, a leg and half a thigh), take a 20min breather and then go back. 

Fed up with the pricing of products and the fact that half of the products were not locally tested, he set out to source high-quality Hemp CBD from the USA to use in his own range of products, for everyday needs and to aid in sports performance. 

Alpha CBD includes high-grade Hemp Oil together with the Broad Spectrum Hemp CBD, making it a market leader in the fitness industry.

Our high-quality CBD oil

Alpha CBD has made CBD oil accessible to all South Africans. Our ingredients are 100% organically grown in the US and SA ensuring that you receive the highest quality product. All our products are:

  • Manufactured in GMP and ISO approved facilities in Gauteng, and
  • Third-party tested by two industry-leading laboratories to ensure the highest quality CBD products in SA.

Before being shipped to our SA offices, each CBD batch is tested by USA authorities. When it arrives, we have it tested by any one of two industry-leading laboratories before we add it to our products. Lastly, when our batches are completed, we select at random a predetermined % of units from different batches to be sent away for lab tests and verification.

These results are available upon request. Email hello@alphacbd.co.za with your batch number on the product and we will respond with the necessary documentation and certification.